What People Are Saying
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Tag Archives: Facebook
By Wendy Suto (c) 2010
It’s now or never if you want to secure your business real estate on Facebook. Fan pages for business are quickly catching on for all types of industries; however, not all fan pages are maintained effectively thus missing valuable traffic and engagement with fans AKA potential customers and clients.
Facebook and other social networks are all about people and relationships. Business owners want to build their reputation, so that they become trustworthy, credible and knowledgeable about their audience to provide them with the products or services they need.
Social networks work the same way. Who is your company’s audience and what do they want from you? How are you going to attract more people to your page’s network?
Two ways to boost your network and reputation on a Facebook Fan Page: consistent updates and applications.
By Christine Gallagher (c) 2010
One of the great things about the work I do is that I have a bird’s eye view of what’s working and what’s not when it comes to social media. Every so often I like to give sort of a “state of the union” on Facebook and Twitter best practices, because as I am sure you know, social media is constantly growing, changing and evolving.
As you’ll see, some of the strategies I am recommending are tried and true – they have been working since day one and will probably continue to for the foreseeable future.
However, there may be a few here that you’ve not ever considered – or may even be surprised by. But they are what I see as being the biggest keys to success and results for business owners on the two hottest social networks on the planet: Facebook and Twitter.
1. Find Your Peeps
What this means is that you want to become part of the community you are looking to serve. The first step of course is to be clear on whom it is you want to serve and what problem you are solving for them. Once you know that, the goal is to go where they are hanging out.
If you can’t fathom jumping into the online world of social media for your business, start with your personal life.
You’ve probably heard that any business committed to long-term growth has added social media to their marketing plan matrix. You’ve also probably heard your friends, colleagues, competitors, and, of course, your kids bragging about how social networking has solidified deals, increased business, or kick-started a creative campaign. But, alas, this Internet thing is not for you, right?
If it’s hard to imagine why you need to jump into this alternative universe if your business is already running smoothly, consider starting with the light version of social networking by setting up a personal account on Facebook. Joining the world of Facebook can be a real turning point in your relationships, family management, social life, and self-improvement; the likes of which could not ever have happened before. Here are just a few examples of the life- changing purposes a personal Facebook account can serve: